Why do B2B businesses struggle with marketing?

The UK’s B2B market, estimated at £96.5bn by the Office for National Statistics, is a dynamic sector playing a fundamental role in the UK economy. The sector is composed of both large and small businesses selling both products and services in the UK and abroad.  It is obvious that both small and large B2B businessContinue reading “Why do B2B businesses struggle with marketing?”

How to use video to engage your website visitors

Over the past couple of years we’ve seen a surge in the number of businesses looking to add videos to their online content mix. The average user spends 88% more time on a website with video http://www.wordstream.com Should you use video content on your website? The statistics say yes. Video content is predicted to makeContinue reading “How to use video to engage your website visitors”

The sensational growth of the UK Ecommerce market and how to get involved

You’ve probably heard the serious concerns about the state of the UK’s high street, with various well-established retailers such as House of Frasers, Debenhams, Habitat, Woolworths to name a few, struggling and some even shutting up shop over the last decade. The underlining issue affecting these retailers has been the incredible rise of ecommerce asContinue reading “The sensational growth of the UK Ecommerce market and how to get involved”

A boring website? Lacking engagement?  Spice it up with these 4 tips!

Having worked for several creative/digital agencies and talked to friends working in other agencies, I’ve come to notice the importance agencies place on the workplace and especially in creating a fun, yet professional and stimulating work environment. At the same time, I couldn’t help but notice the lack of attention that is paid to theContinue reading “A boring website? Lacking engagement?  Spice it up with these 4 tips!”

Is it possible to recharge in a fast-moving, international city?

A lot of people believe that in order to recharge your batteries you need to escape to the country side, but what about visiting a international, ‘touristy’ city? Can you still really recuperate?